About US

In 1940, my Great-Grandfather began a journey with nothing but his hands, his heart, and a belief that time is life’s Greatest treasure. He passed this spirit on to my Grandfather, who carried forward the art of Watchmaking with devotion.

For us, Watches were never just Instruments. They were Heirlooms of love, Witnesses of Moments, and keepers of memories.

Bellephant is our tribute to them, my great-grandfather’s vision and the enduring legacy we proudly carry — a legacy of luxury, craftsmanship, and timeless elegance.
When you wear a Bellephant, you wear more than a watch.

Story Behind Logo & Name

When I was just 10 years old, I went on a jungle safari with my family. Among the tall wonders of the wild, one image etched itself into my heart forever — a mighty elephant.

In that moment, I was struck by the elephant’s calmness, its quiet strength, and its undeniable power. A question arose in my young mind: Who is the true king of the jungle? To me, it was not the lion, but the elephant — the symbol of strength, wisdom, and dignity.

That memory stayed with me. Years later, as I began building my dreams, it returned with even greater clarity. I realized that just like the elephant, a watch is more than what it seems. It carries timelessness, stability, and quiet power with every tick.

And so, Bellephant was born — a brand inspired by the elephant’s essence: timeless, strong, and majestic.

Prateek Gehlot - Founder (Bellephant Lux)

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Our Vision

To create timeless watches that go beyond telling time-watches that carry legacy, strength, and inspiration, reminding every individual of the power that lies within.

Our Mission

To honor the heritage of craftsmanship passed down through generations since 1940.

To design watches that embody the timeless strength of the elephant-majestic, enduring, and meaningful.

To blend traditional artistry with modern sophistication, creating pieces that are both luxurious and personal.

To inspire people worldwide to see their watch not just as an accessory, but as a symbol of inner power, courage, and lasting legacy.